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Say the word
Recognizing the need for change,
Durex advocates for breaking the silence. It's crucial to use our words purposefully, not only to dismantle stigma but also to foster education. Enough is enough – it's time to encourage open conversations, dispel myths, and empower individuals to express their sexual freedom without reservation. So, let's break the cycle of avoidance... and say the word, talk about it.
Ask “Shaggy”
Breaking down the barriers, Durex is introducing a Chat Box with Shaggy who will answer all the questions that you are dying to know but are too nervous or embarrassed to ask. Shaggy serves as a safe space where people can be authentic, and raw. Durex knows that barriers occur when conversations stop, which is exactly why we are doing the opposite.
Why we care
The intricacies surrounding barriers to sexual freedom are deeply personal, but the influence of society exacerbates these emotional and cultural constraints. The more we avoid open and honest discourse about sexuality,
the more these barriers persist.
Why do people hesitate to use words that have a universal impact? When discussing sex, individuals often resort to euphemisms such as "vajayjay," "thingy," or "the bean" instead of directly addressing the subject with its given term. However, this avoidance of specific language contributes to the perpetuation of stigma.
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